PANASONIC + ATW80F

Launching with fabric studios in Japan, the US, and Mexico, we are working globally to intricately weave fabrics throughout our collaboration.

Since 2021, Panasonic has sponsored a parternship with LUMIX ambassador Jamie House to visually document fabrics across the world through captivating photographs and videos. Her images help us to feel immersed in the stories of the fabrics, lives of their makers and the positive impacts these crafts are having on the world.